PR Log (Press Release) –
Nov 26, 2009 – With CD sales in the United States performing very poorly for the troops, it would be a great opportunity for key White House Staff starting at the top to listen to the CD online. It costs them nothing but can influence other Americans to listen to streaming tracks online and order the CD online. An easy way for all Americans to shop for an ideal Christmas gift while helping our brave men and women of the armed forces.
With sales helping soldiers and families of fallen soldiers, it is important that sales increase. All of the tracks were contributed free of charge by the performers. The CD producer put everything on the line in investing into the project. If the CD fails, I go bankrupt. If we fail our soldiers, a life can be lost. I can always rebuild and the benefit to the soldiers and families out weigh the pitfalls. I have confidence in the sales going up in addition to the amazing talent included on the CD's.
Retail chains such as Future Shop and best Buy refused to carry the CD as it was a benefit project and did not benefit the charities in which are already assisted through the Corporate Giving Strategy. The unfortunate part is that the retailers still make their profit from carrying the CD. Thus they really could have used it to drive profits and in marketing to increase foot traffic into their locations in Canada and the United States.
It is another sad example of how corporate greed dictates the success or failure of projects aimed strictly at helping others. In the meantime, they have no issue with taking the money of consumers who are families of those fighting and serving overseas or from those who return from active duty. This is not to pick on just Best Buy and Future Shop as none of the other major chains have picked up the wholesale purchase to carry the CD's either.
For now you have to search out the CD in small independent CD stores and online at www.cd4thetroops.com which will ship the CD's worldwide. It is also coming soon to iTunes and Amazon.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment