Thursday, February 25, 2010

Savile Row Company launches Spring 2010 Collection

PR Log (Press Release) – Feb 25, 2010 – Savile Row Company have launched their Spring 2010 Collection. This season, the focus is on ‘Clean and Simple’ designs, with some bold stripes alongside simple checks and fine stripes for that timelessly elegant style. The palette is fresh and clean with the usual emphasis on shades of blue, unquestionably stylish.

The Spring collection introduces a range of smart casual shirts (http://www.savilerowco.com/products/men/mens-smart-casua ...) in fresh colours and a slimmer silhouette for a younger, more fashionable look. Prints include fabulous florals and abstracts on fine, lawn-like cotton. Perfect with denim and chinos.

This collection also introduces eco-friendly organic shirts made from 100% organic cotton - kind to skin that’s sensitive to chemicals. Fine, smooth, luxurious – and ‘green’ – inviting you to enjoy the best of both worlds.

Another highlight of this collection is the introduction of seven-fold ties in pure 100% silk constructed entirely – inside and out, front to back – in rich folds of the same silk fabric. This magnificent work of art is presented in an elegant Savile Row Co presentation box.

Also added to this collection are a brand new range of casual shirts with stylish finishing touches, fitted shirts in superior 2-fold 100% cotton and superbly comfortable chino trousers in great new colours – perfect for summer.

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